Novy Opens Third Ideation Cycle for Early-Stage Healthcare Software Ideas
Selected ideas gain investment and hands-on studio support to validate, build, and scale
Jan 27, 2026
Cedar Rapids, Iowa | January 27, 2026 — Novy, a Midwest-based venture studio focused on building and scaling healthcare software companies, today announced it is officially re-entering its Ideation phase for the third time, opening the door for innovators and entrepreneurs to submit early-stage ideas and industry challenges worth solving.
This new Ideation cycle comes as Novy is actively in Creation on a company born out of its most recent Ideation round, demonstrating the studio’s ability to turn raw ideas into real, operating businesses. As part of its long-term strategy, Novy aims to launch one to three new healthcare companies per year by continuously cycling through its six-stage studio model of Ideation, Validation, Creation, Growth, Spinout, and Exit.
“Our Ideation stage is where we partner with Idea Generators from day one as active collaborators, not just advisors,” said David Tominsky, Partner at Novy. “We’re looking for people who deeply understand a healthcare problem and want a proven team alongside them to help turn that insight into a scalable company.”
A Call for Healthcare Idea Generators
Novy is actively seeking Idea Generators with:
Very early-stage healthcare software ideas
Firsthand experience with inefficiencies, gaps, or unmet needs in healthcare
Burning problems in the industry that are in need of solving
Selected ideas gain access to Novy’s venture studio team, which provides hands-on support across strategy, product development, regulatory navigation, commercialization, and growth. These resources are often difficult or costly for solo founders to assemble on their own, and typically require significant trial and error.
Novy’s proven team of experts bring firsthand experience building, scaling, and operating companies. This allows founders to navigate common pitfalls more efficiently and move from concept to market with greater speed and confidence.
An Alternative to Going It Alone
Unlike traditional startup paths such as launching solo, joining an accelerator, or raising capital from a standard venture capital firm, Novy’s venture studio model is designed to reduce early-stage risk and execution burden.
Instead of spending months fundraising or assembling a founding team, Idea Generators work directly with Novy’s in-house experts to validate, build, and scale their ideas. The studio contributes capital, operational expertise, and long-term partnership, aligning incentives around building durable healthcare companies rather than short-term milestones.
“For many founders, the hardest part isn’t the idea. It’s everything that comes after,” added David Tominsky. “Our model is built to bridge that gap and dramatically increase the odds of success.”
Apply Now
Healthcare innovators interested in participating in Novy’s third Ideation cycle can learn more and submit their ideas at: www.novyventures.com/apply. Applications are open and actively being reviewed.
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About Novy
Novy is a venture studio focused on building and scaling category-defining companies from the ground up. By partnering closely with Idea Generators and industry experts, Novy turns validated problems into durable, high-impact businesses. Learn more at www.novyventures.com.
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