Healthcare is a uniquely complex industry. It’s highly regulated, deeply personal, and full of interdependent systems that don’t always talk to each other. And yet, it’s where some of the most important work in the world happens, every day.

At Novy, we believe it’s also where the most meaningful innovation opportunities exist. But only if you build with the right context, the right people, and the right model.

That’s why we’re building in healthcare. And that’s why we’re doing it through a venture studio.

Why Healthcare?

Because we’re drawn to the hard stuff.

We didn’t choose healthcare for its buzz. We chose it because it’s high stakes, mission-critical, and full of messy problems worth solving. It’s where broken infrastructure leads to real human consequences, and where fixing even small operational pain points can unlock major impact.

In emergency medicine, for example, a poorly managed shift schedule doesn’t just cause administrative headaches. It contributes to provider burnout, care delays, coverage gaps, and downstream costs that ripple through entire hospital systems. 

It’s not just a scheduling problem. It’s a systems problem. A burnout problem. A safety problem.

These are the kinds of problems that don’t get solved with surface-level solutions. They require deep empathy, operational insight, and a willingness to build with (not just for) the people on the front lines.

Why a Venture Studio?

Because most startups aren’t built for this kind of complexity. 

Startups in healthcare often fail, not because they lack vision, but because they underestimate the realities of navigating entrenched systems, shifting policies, and fragmented workflows.

That’s where the studio model gives us an edge.

At Novy, we:

• Spend months in Validation before committing to a solution

• Co-build with clinicians, operators, and administrators, not just advisors

• Hire founders and CXOs intentionally, pairing them with deep operational context

• De-risk early decisions around integration and GTM before writing the first line of code

  
  

We don’t operate like a traditional startup. And that’s the point. We’re not here to race to MVPs. We’re here to build infrastructure that lasts.

Our Approach: Deep First, Fast Later

The way we build at Novy reflects our belief that the best ideas come from the edges of frustration. We’re talking from the whiteboards full of shift gaps, the spreadsheets duct-taped together, the 2 a.m. calls for coverage.

That’s where we look first.

We spend time listening, really listening, to the people doing the work. We synthesize themes from dozens (sometimes hundreds) of interviews. We define a clear problem and build a company around it, not the other way around.

It’s not glamorous. But it works.

What’s Next

We’ve spent the better part of this year deeply embedded in emergency medicine. Listening, researching, prototyping, and testing our assumptions.

In mere months, we’re officially launching our first portfolio company, led by Krista Martin, and focused on a deceptively simple but enormously impactful challenge: provider scheduling.

We can’t wait to share more soon.

Until then, if you’re someone who’s lived the chaos of clinical operations, navigated workforce planning, or tried to scale care delivery with duct-taped tools, we’d love to talk.

This is just the beginning.